The history of New Balance, an American brand of athletic shoes, began in Boston, Massachusetts, in 1906. Founded by William J. Riley, an English immigrant shoemaker, New Balance initially specialized in making orthopedic shoes for people with foot problems. Today, New Balance is a global leader in athletic footwear, and its mission is to help athletes achieve their goals. Whether they are professional athletes looking to break records and win medals, or everyday athletes looking to improve their personal bests, or simply people who want to live a healthier and more active lifestyle, New Balance shoes are designed to help them perform their best.
New Balance shoes are available for a variety of sports, including running, baseball, basketball, tennis, and boxing. They are designed for people who are passionate about their activities, and who want to perform their best while still respecting the environment. New Balance shoes are the perfect blend of functionality and style, combining the latest performance technology with a design that is both timeless and fashionable.
The first New Balance running shoe was introduced in 1938. In 1961, the company revolutionized the running shoe market with the introduction of the Trackster, the first running shoe with a raised midsole and six different widths. The Trackster is considered a true icon of the running world, and it is currently on display at the Museum of Modern Art in San Francisco. New Balance quickly grew from a small company that produced just a few dozen pairs of shoes a day to a global leader in athletic footwear. In 1976, Runner's World named the New Balance M320 the best running shoe in the world.
