THE LATEST TREND: TENNISCORE
Preppy Style and more
Under the spotlight, not just in major sports events but also on prestigious runways, tennis is stealing all the attention this year. Icons like Serena Williams and Jannik Sinner have brought fans and newcomers alike to the red clay courts. Cinema, too, has played a key role in setting this season's top trend. Recently, Zendaya and her new film The Challengers have captivated everyone from sports enthusiasts to movie lovers—and of course, the fashion world.
Preppy style, Old Money, Ivy League, and many other genres blend into a new, refined aesthetic called Tenniscore. Think short-sleeved polos with colorful details, made from lightweight, breathable cotton; denim mini skirts and modern design mini dresses; mid-length ribbed white socks paired with must-have sneakers like the beloved New Balance; visored caps, crewneck sweatshirts, or zip-up hoodies in soft pastels and solid colors. These elements define the Sport Luxury and Tenniscore trends.